Dragonbet, a proudly Welsh-owned and family-run bookmaker, has deep roots in the nation’s racing heritage. The Lovell family, who founded Dragonbet, have been trading on-course at Chepstow Racecourse since the late 1960s, making their recent appointment as headline sponsor a landmark moment for Welsh horse racing.

Their sponsorship reflects a strong commitment to nurturing and celebrating the sport within Wales. One of their most impactful contributions has been the transformation of the Jump Season Opener into the newly branded Dragonbet Welsh Racing Festival, a vibrant three-day event held each October.

This revitalised festival now features: 

• The Grade 2 Persian War Novices' Hurdle: a key early-season contest for top-class hurdlers
• The Welsh Champion Hurdle: returning to Chepstow for the first time since 2002, after being staged at Ffos Las since 2010
• The launch of the Welsh Racing Hall Of Fame: celebrating the legends and legacy of Welsh racing
• Piercefield Cup Trainers Championship: awarded to the top-performing yard across the three days
• Live music and entertainment: adding a festival atmosphere beyond the racing

 The return of the Welsh Champion Hurdle after 23 years is a symbolic homecoming that underscores Dragonbet’s dedication to restoring the prestige of Welsh racing.  First run at Chepstow in 1969, it was won in 1971 by the legendary Bula, one of the greatest hurdlers of all time.

Beyond the festival, they’ve also sponsored individual races, such as the Dragonbet Proud Sponsors Of Chepstow Racecourse Handicap, reinforcing their presence throughout the racing calendar.

Dragonbet’s involvement represents more than just financial support, it's a transformational partnership. By reimagining key events and restoring historic races, they’ve elevated Chepstow’s status in the National Hunt calendar, bringing a distinctly local and culturally rich approach that sets them apart from previous sponsors.

The Racing Horse has shared a cherished association with Chepstow Racecourse since 1971, when Bula captured the Welsh Champion Hurdle in unforgettable style. Over five decades later, we are absolutely thrilled to see this iconic race return to its rightful home. Its revival is not just a celebration of tradition—it’s a powerful statement about the future of racing in Wales.